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How to Boost Your B2B Marketing Results Using Web 2.0 Tactics
Recent studies conducted by Forrester Research demonstrate that B2B marketers significantly lag behind their B2C counterparts in the utilization of digital marketing tactics. In this podcast Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS and social networks can help B2B marketers meet their top challenges.
Listen to this free on-demand podcast to learn how to use Web 2.0 to create an ongoing dialogue with current and potential customers. Topics discussed include:
- How Web 2.0 tactics fit into an overall marketing strategy
- How to measure results from digital marketing efforts
- Integration of inbound and outbound marketing
- Real world examples of companies successfully utilizing Web 2.0 tactics
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